Mission
MISSION: REVOLUTIONISING LEGAL PRICING
The legal services market is experiencing unprecedented disruption. While some firms recognise the burning platform beneath their feet, others are like the proverbial lobster in slowly heating water - unaware of the transformative changes needed to thrive in today's market.
THE CHALLENGE
Transparency, predictability, and value. They're tired of the uncertainty of hourly rates and the disconnect between fees and value received. The billable hour - a relic of the 20th century - is holding firms back from true innovation and profitability.
THE SOLUTION: VALUE-BASED PRICING
Through Big Yellow Penguin, established in 2021, I've developed a comprehensive easy to follow methodology to help law firms embrace and implement value-based pricing (VBP)
👥 IN-HOUSE TRAINING
Recognising that every firm is unique, I provide tailored in-house training programmes designed specifically for your legal teams. These engaging, practical sessions can be delivered at your offices, helping to build confidence, overcome resistance, and create VBP champions within your organisation. From junior associates to senior partners, these sessions ensure everyone understands and embraces the VBP methodology
📚 DITCH THE BILLABLE HOUR!
Implementing Value- Based Pricing in a Law Firm
My latest book provides a practical roadmap for implementing VBP in your firm. It's not just theory - it's based on real-world experience and proven success stories.
🚀 VALUE VOYAGE™
A revolutionary training and implementation system that guides firms step-by-step through their VBP transformation. From initial concept to full implementation, Value Voyage™ provides the tools, templates, and support needed for success.
🤖 DECLAN AI
Meet the world's first VBP-focused legal chatbot. Declan provides 24/7 support, answers questions, and helps firms maintain momentum in their pricing transformation journey.
WHY BIG YELLOW PENGUIN?
Like the rare yellow penguin, firms that successfully implement VBP stand out from the crowd. Drawing inspiration from John Kotter's "Our Iceberg is Melting," we recognise that change is essential for survival and growth. (And yes, I occasionally present dressed as a penguin - because sometimes important messages need a memorable delivery!).
THE OPPORTUNITY
Imagine a future where:
Your firm's value is truly recognised and rewarded
Clients appreciate and understand your pricing
Profitability increases while stress decreases
Your team focuses on value creation, not time recording
You lead the market rather than follow it
READY FOR CHANGE?
If you're ready to transform your firm's approach to pricing, you're in the right place. Whether through our Value Voyage™ programme, Declan AI, one-to-one consulting, or our VBP Colony community, we have the tools and support you need.
Take the first step:
Read "Ditch the Billable Hour"
Explore Value Voyage™
Chat with Declan AI
Join our VBP Colony
Book a strategy call
Contact me at shaun@bigyellowpenguin.co.uk or call 07866 447603 to start your journey.