About Me

Shaun Jardine

I qualified as a solicitor in 1985 and specialised in litigation. I was an early adopter of mediation, qualifying as a mediator in 2001, long before commercial mediation became mainstream.

Since 2014, I have been involved in law firm management of a top 200 law firm both as a Commercial Director and CEO.

I have always had an interest in marketing and business development and have been fortunate enough to have created large and successful legal teams at firms where I have worked, including niche teams such as Property Management Debt recovery, Catastrophic Injury and Leasehold Enfranchisement teams.

On the marketing and business development side, I was delivering legal training webinars for hundreds of delegates for trade associations and industry sectors as early as 2005, long before the technology we use now was even on the market.

During the period I was CEO of Brethertons LLP, the firm implemented a large change management programme which resulted in 120 staff having to apply for clearly defined roles. The outcome of the programme included creating a new governance model, career progression pathways, a new legal team structure, detailed role profiles, employee banding, and key result areas linked to performance. Most importantly a ‘Brethertonian’ would know what their role was in the organisation, what was expected of them and how they could progress their career to the next stage.

I have been fortunate to be invited to speak at business and legal industry events both in the UK and abroad. Believe it or not, I have addressed conferences in both the UK and USA dressed as a penguin to emphasise the point that in my view the “Legal Iceberg is Melting” and change needs to happen. It’s amazing how many people remember a 6ft 4-inch lawyer who dresses as a penguin!

In 2021, after visiting the US and liaising with lawyers in Australia, I achieved a long-held ambition, when I led the design and implementation of a value pricing project at Brethertons. Value pricing is not an easy project to deliver. It requires full leadership and management support and a paradigm shift to embrace a new way of thinking.

If you want to engage in a conversation with me to explore the merits of value pricing, please set aside an hour. It’s exciting stuff, and I am passionate about its benefits for both customers and lawyers.