About Me

Shaun Jardine

After 35 years in the legal profession, I've evolved from solicitor to become the UK's leading authority on Value-Based Pricing (VBP) in law firms. As the author of "Ditch the Billable Hour," I'm passionate about revolutionising how law firms think about pricing and value delivery.

You might know me as "the tall guy who sometimes presents dressed as a penguin" - yes, that's me! I'm a regular speaker at international conferences across the UK, Europe, USA, and Australia, where I combine practical experience with innovative thinking to help firms transform their pricing strategies.

WHAT I'VE BEEN UP TO RECENTLY:

  • Written and published "Ditch the Billable Hour" (2023)

  • Created Value Voyage™ - my comprehensive VBP implementation system

  • Developed Declan AI - the world's first VBP-focused legal chatbot

  • Guided numerous law firms through successful VBP transformation

  • Delivered keynotes at major legal conferences worldwide.

WHY I'M DIFFERENT:

I'm not just another consultant telling you what to do - I've actually done it. As a former law firm CEO, I've implemented VBP in the real world. I've faced the challenges, overcome the obstacles, and developed practical solutions that work. This hands-on experience means I understand exactly what you're going through and how to help you succeed.

WHAT I DO NOW:

Through Big Yellow Penguin, I work with forward-thinking law firms globally, helping them transition from the billable hour to value-based pricing.

I offer:

  • Strategic consulting

  • Implementation support

  • Training programmes

  • Speaking engagements

  • Technology solutions

My mission is simple: to help law firms prosper by delivering and capturing true value for their clients.

SHARING KNOWLEDGE:

I regularly contribute to legal publications, host webinars, and run the VBP Colony - a community of progressive legal professionals committed to pricing innovation. It's my way of sharing knowledge and supporting firms through their transformation journey.

"The billable hour is holding law firms back. There's a better way - and I'm here to show you how to make that transition successfully."

Ready to start your Value-Based Pricing journey? Let's talk. You can reach me at shaun@bigyellowpenguin.co.uk or call me on 07866 447603.

P.S. Yes, I really am 6ft 4 inches tall, and yes, I really do occasionally present in a penguin suit. It makes the message memorable, and let's face it, legal pricing could use a little more fun! 🐧

Read more about my value pricing service offering