Make 2023 The Year You Embrace Value- Based Pricing.
I was delighted to be asked by Matt Baldwin of PM Magazine to write an article about value-based pricing. The article below appeared in the Jan/Feb edition 2023.
If you don’t know about PM Forum, take a look at their website PM forum is the world's largest and fastest growing community for professional services marketers.
There are lots of great resources for professional services marketers on the site including a brilliant searchable archive of 5400 articles…better make that 5401 now! .
I hope you enjoy the read.